How did it work?
Social media site Facebook has revealed a new e-commerce platform, Facebook Shop. It has also added various new features related to shopping. Which makes platforms including Facebook and Instagram useful for business purposes.
Facebook CEO Mark Zuckerberg declared the new service via Facebook’s live video broadcast. He hopes that Facebook’s new shopping platform will help promote small businesses that are facing problems during the Coronavirus epidemic.
About the Shopping style
He claims that the main objective of Facebook is to make shopping smooth and simple and to connect small business owners to global brands with their customers through Facebook.
Facebook Shop is also seen as a new link to connect Facebook’s main app with Instagram, WhatsApp, and Messenger. This app has also launched its new shopping platform in an effort to generate revenue from WhatsApp and Instagram. Facebook bought Instagram for a US dollar of 1 billion in 2012 and WhatsApp for the US dollar of 19 billion in 2014.
Initially, the Facebook shopping platform was free, but it is believed that this will increase Facebook’s revenue by increasing advertising on Facebook’s platforms.
According to Zuckerberg, the new shopping feature is one of the biggest steps in promoting a business on Facebook and its subordinate apps. While many companies and brands around the world are using Facebook as a means to promote their business, Facebook wants to do business through its own platform.
In ‘Facebook Shops’, companies can set up a joint virtual store of Facebook and Instagram. Where companies keep a list of goods online and order the goods directly from the Facebook platform. And in the case of companies using the link of their own website or the checkout feature of Facebook.
There, customers can communicate with vendors through WhatsApp, Instagram Direct, and Messenger. In the future, users will be able to purchase goods directly from all these messaging services, according to Facebook.
Meanwhile, Facebook company has also launched a new e-commerce feature on Instagram. In this feature called Instagram Shop, users can see the goods they want to buy through the Explore feature. And they can buy goods from within the Instagram app.
Also, another new feature added to Facebook is that sellers can tag their products in the catalog of Facebook shops. They broadcast them through Facebook Live and Instagram Live, and customers can buy goods by watching videos.
According to Facebook, companies including Shopify, Big Commerce, Woo, Channel Advisor, Cred Commerce, Cafe 24, Tianda Nub, and Fidonomics. They have collaborated on its shopping platform.